Mariya Nurislamova first produced her mark being a serial entrepreneur from the magnificence-tech Room. In 2014, she co‑Started Scentbird, a fragrance‑subscription assistance pitched as being the “Netflix for perfumes.” The platform rapidly scaled to above 700,000 regular monthly subscribers while in the U.S. and Canada, giving access to 800+ designer scents.
Underneath her leadership, Scentbird raised in excess of $twenty five million in venture capital, participated in Y Combinator, and became successful by 2019, generating annual profits north of $one hundred million with expansion of forty five–fifty% yr-about-calendar year. Her suggestions—to "start out small and never ever give up"—has resonated with numerous emerging business owners.
But beginning close to 2018, Mariya introduced a parallel aspect to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This really is Mariya”, she often provides guided meditations, Electrical power‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has developed to ~102,000 subscribers and 1,two hundred+ movies, with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—organization CEO by day and spiritual guru by evening—seldom intersected publicly till mid‑2024. That’s when Business enterprise of Style spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of many bigger… resources of knowledge of 3D Earth earth warfare”.
These sights ignited a wave of on the web backlash:
YouTubers which include Keya’s Globe and Zachary Michael publicly said they'd no more work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media consumers ended up particularly appalled by promises that illnesses like cancer or AIDS could possibly be cured in every week, miscarriage was “a preference,” and physical characteristics (e.g., crooked teeth, hair coloration) held spiritual importance.
However, Mariya continues to be resolute. She maintains her spiritual articles is independent from her CEO mariya nurislamova scentbird tasks, stating she works by using only “Mariya” in spiritual channels to guard Scentbird’s brand.
The Energy of Duality
Strengths of Mariya’s Solution
Genuine Differentiation
Her fusion of company results and spiritual follow sets her aside—making a deeply own brand name with pathways into membership, retreats, non-public sessions, and guided ordeals .
Scale and Strategic Self-control
Scentbird’s steady advancement underscores her capability to translate eyesight into operational reality, when her spiritual facet drives a similarly expansive written content engine.
Local community Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Stay classes—foster solid Group bonds among followers in search of spiritual transformation.
Emerging Risks & Fractures
Brand Status Risk
The spiritual information has established unease among the influencers, customers, and buyers who're unpleasant associating with these metaphysical narratives .
Material Legal responsibility
Bold wellness statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams concerned about misinformation.
Cross‑Identity Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities currently overlap—especially by her involvement in Scentbird‑connected material and sponsorships.
Navigating the longer term
Strategic Selections
Compartmentalize
Mariya could maintain a transparent boundary—retaining her spiritual identification less than a distinct identify and platform when trying to keep Scentbird different and manufacturer-neutral.
Integrate
By weaving spiritual and wellness features into her organizations—like scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.
Clarify Messaging
Tonal harmony—grounding her spiritual content material with steerage disclaimers or scaling back controversial metaphysical statements—could broaden her enchantment and decrease friction.
Validation by way of Reaction
Inspite of backlash, Mariya proceeds to broaden her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 personal transformational events, on the internet channelling sessions at $3,000, and her 2021 guide 72 Keys to Manifestation. Her followers’ optimistic Amazon evaluations propose her wisdom resonates deeply with lots of seekers .
Remaining Take
Mariya Nurislamova embodies a scarce fashionable archetype: a enterprise-pushed CEO that has a significant-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—where by community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her small business savvy.
That is Mariya demonstrates her capacity to command awareness and Develop deep psychological resonance.
The fact clash among these worlds—sparked by metaphysical pronouncements—poses both of those threat and opportunity.
Irrespective of whether she amplifies the convergence or draws agency boundaries, Mariya stands in a pivotal crossroads. Her subsequent actions might redefine what it means being a founder in the spiritual-tech era—layering ambition with authenticity within a brand name-new way.